Mail/Email marketing is still the most relied-on channel for marketers looking to nurture their audience, However most of them go right in the trash. Companies don’t realize that the true cost of a poorly targeted email is the lost opportunity, not to mention the negative brand image it builds among potential customers. That is why WeTrue highlights the importance of segmenting your subscribers  and focusing on the consumer experience.

Here is the major features of our email marketing tool:

• Segment subscribers based on consumer location, consumer feedback, consumer questions, and scanned product name
• More than just email campaigns. Connect messenger web services and send SMS, Whatsapp, FCM notifications, or any arbitrary message campaigns.
• Use template expressions and logic in subject lines and content with the rich text editor or work with raw syntax-highlighted HTML.
• Allow subscribers to permanently blocklist themselves, export all the data associated with their profile including clicks and views, and to wipe all their data in a single click.

Here is our suggestion when you creating mailing campaigns:

• Keep it relevant. it’s about consumer and consumer needs.
• Always segment. All email campaigns should be segmented for a greater chance to reach the right consumer with a specific message more relevant to their needs.
• Nurture, nurture, nurture. Think of your emails as an ongoing conversation with someone. What can you do to keep the conversation going, to keep this person engaged and interested?